’s New York Store Isn’t the New Front Line in the Online Grocery World. 


The first thing you notice on entering Story, a retail concept store in Manhattan’s trendy Chelsea arts district, is that it’s full of fake grass. The stuff even accents the plywood tables, which are laid out with carefully curated items including $8 tarragon lip balm, Jonathan Adler copper finished candles, Public Supply notebooks, a sous vide machine, myriad cookbooks from Food52, and a beach cooler with a blending attachment and frisbee holder.