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  • Recipe of the Week: Frankie & Cookie Monster’s Homemade Pizza on Tastemade (10/17/2017)

    Frankie shows Cookie Monster how to make pizza from scratch, despite Cookie Monster’s call for cookies.

    from Tastemade.com: https://www.tastemade.com/videos/frankie-and-cookie-monster

  • HOW EGGO IS PLAYING UP ITS MOMENT IN THE ‘STRANGER THINGS’ SPOTLIGHT (10/16/2017)

    Eggo clearly doesn’t want to “L’Eggo” of its tie to “Stranger Things.”

    Leading up to the second season of the popular Netflix series there’s an Eggo-branded “Stranger Things” spoiler blocker, recipes tied to each of the upcoming nine episodes, do-it-yourself costume pieces made with Eggo boxes, an Eggo waffle truck for the the “Stranger Things” premiere and “Stranger Things” toasters and Eggo waffles are making their way to influencers.

    For those who haven’t watched the mysterious drama, set in 1980s small-town Indiana, the main thing to know about Eggo’s connection is that a key character eats the frozen waffles. The Kellogg Co. brand “absolutely did not know” about the product placement in the show’s first season, says Trinh Le, marketing director, Kellogg’s frozen breakfast. “Netflix doesn’t offer any paid placements,” Le says of the product’s appearances in the series.

    Soon enough fans noticed and so did the brand. Netflix even reached out to Eggo about having one of the brand’s 1980s “L’Eggo my Eggo” ads appear in the Super Bowl commercial that teased the show’s second season. Eggo happily obliged.

    Now it’s trying to make the most of its connection to the series, which returns Oct. 27.

    Read more at Ad Age: http://adage.com/article/cmo-strategy/eggo-plays-moment-stranger-things-spotlight/310908/

  • STOUFFER’S TRIES WARMTH TO SELL ITS FROZEN FOOD (10/16/2017)

    What are you hungry for?

    That question is the center of a new master brand campaign from Stouffer’s, which wants to assert its position in the lives of people trying to succeed and who might want a little help making dinner.

    The Nestle brand is promoting itself to, and with, what Kim Vo, Stouffer’s marketing director, calls “striving optimists.”

    “If you think about who buys Stouffer’s, they’re hardworking Americans who are striving for better,” says Vo. “Despite the pace and complexity of everyday life they really work hard to make their lives and the lives of those around them better.”

    At first, Stouffer’s is focusing on two such people in its “What are you hungry for” campaign, which breaks Monday and which Vo believes has the potential to be a multi-year effort.

    Its general market push highlights Ted Ginn Sr., the director of Ginn Academy, a male-only public academy in Cleveland. Over the years he has coached numerous football players into college and many have made it to the NFL, including his son Ted Ginn Jr., who currently plays for the New Orleans Saints. The elder Ginn is featured in a 15-second TV spot and will star in a 75-second YouTube video.

    The videos were directed by David Gelb, who directed “Jiro Dreams of Sushi,” among other films. His skill in shooting food and for food storytelling appealed to Stouffer’s as it tries to think of how to advance itself in “modern American food culture,” says Vo.

    Read more at Ad Age: http://adage.com/article/cmo-strategy/stouffers-tries-warmth-sell-frozen-food/310881/

  • MULLENLOWE L.A. BAGS WHOLE FOODS CREATIVE ACCOUNT (10/16/2017)

    Nearly two months after it was acquired by Amazon, Whole Foods Market has hired a new creative agency, according to people with knowledge of the matter.

    The Austin, Texas-based grocery chain, which Amazon bought for $13.7 billion, has chosen MullenLowe L.A. as its creative agency of record after a review, the people said.

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    Representatives from MullenLowe declined to comment. The review, which kicked off in late June, was run by SRI. The invitation to pitch was initially extended to several agencies and quickly narrowed down to a final three, according to sources.

    Whole Foods, which was founded 37 years ago, spent more than $60 million on measured media in the U.S. last year, according to Kantar Media.

    It is unclear when consumers might see the fruits of MullenLowe’s labor. New marketing had been expected in January, but that timeline may change under the company’s new Amazon ownership. As soon as the acquisition closed in August, the Seattle-based tech giant implemented changes at the 466-unit grocer to tackle the derisive “whole paycheck” image that has plagued Whole Foods. It lowered prices on products including bananas, organic avocados and organic brown eggs by as much as 43 percent. Shoppers voiced their approval.

    It’s still far too soon to determine the full ramifications of Amazon’s acquisition. On a conference call to announce second-quarter earnings in July, Amazon Chief Financial Officer Brian Olsavsky mentioned that Whole Foods, like Amazon, is a “customer-centric” team. “They’ve built a great business, focus around quality and customer,” he said.

    Read more at Ad Age: http://adage.com/article/agency-news/mullenlowe-l-a-bags-foods-creative-account/310905/

  • Waitr Delivers “Share Thanksgiving” Food Drive (10/16/2017)

    Waitr, the on-demand restaurant platform, is starting a new Thanksgivingfood drive using its popular app to help feed the needy in the communities they serve. Beginning Monday, October 16, when anyone orders from their favorite restaurant using Waitr, they’ll have the option to help feed a family in their own community with a donation.

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    Called “Share Thanksgiving“, the food drive allows Waitr users to click on the designated “Donate a Meal” button after they order. Should they choose to do so, they will then be prompted to select a dollar amount ranging from $2 to $10. Waitr and its participating restaurant partners will also match a portion of their customers’ donations.

    Using all of these donations, Waitr will deliver free hot meals prepared by local restaurants to hungry families during Thanksgiving week.

    “While Thanksgiving is typically a time to reflect on how fortunate we are, there are also many people who unfortunately need help putting food on their tables,” said Chris Meaux, CEO and Founder of Waitr. “We’re so grateful for our customers and restaurant partners, whose combined efforts will assist us in making this Thanksgiving a day of hope for those in need.”

    Share Thanksgiving will be a major undertaking across the entire Southeast, as Waitr has more than 2,500 restaurant partners and a presence in more than 100 cities.

    Get the app here:  https://waitrapp.com

    Read more at PR NewsWire: https://www.prnewswire.com/news-releases/waitr-delivers-share-thanksgiving-food-drive-300537196.html

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