- Burger King makes other brands pay for your Whopper in Black Friday banner campaign (11/16/2018)
Whopper Shopper is a new website from the BK brand that only features online banner ads from other brands so that they can be the ones to pay for people’s Whopper sandwiches.
According to a video by the burger chain, it works by turning the traditional banner click on its head. Normally, when a shopper clicks a banner on a website and buys something from a brand, the owner of the website gets a percentage of the sale from that brand.
But with Whopper-Shopper.com, each time somebody clicks on one of the banner ads and purchases something, the company pays Burger King money – money that BK will give back to its guests in Whopper sandwich vouchers.
The website and promo will be up through Cyber Monday on 26 November, while supplies last for US residents only. Due to an anticipated high demand there will be a limit of three Whopper vouchers per eligible participant. The vouchers will be sent after the end of the promotion.
- Sodastream, Soon to Be Owned By PepsiCo, mocks classic Coke Ad. (11/14/2018)
SodaStream is keeping up its attacks on big beverage companies, despite the fact that it will soon be owned by one. The home-soda making brand today released a new spot that spoofs Coke’s classic “Hilltop” ad.
SodaStream is about to become a part of Coke competitor PepsiCo as a result of a $3.2 billion acquisition that was announced in August and is expected to close in January. And while the new ad mocks a classic Coke commercial, the environmental message could just as easily be taken as a shot at PepsiCo. Both Coca Cola Co. and PepsiCo sell plenty of bottled water packed in plastic bottles. The ad, which was created in-house, targets the environmental damage cause by single-use plastic bottles.
Coke’s 1972 Hilltop ad was shot on a sun-splashed, grassy hill in Italy, with a diverse cast singing the famous line, “I’d like to teach the world to sing, in perfect harmony.” The spot re-entered the public consciousness in 2015 when it was used in the finale of “Mad Men.”
Read more at Ad Age: https://adage.com/article/cmo-strategy/sodastream-mocks-coke-s-hilltop-ad/315597/
- McDonald’s Made a Series of Perfectly Retro Posters to Celebrate Its ‘Timeless’ Big Mac (11/14/2018)
If there’s one thing advertising art directors love to do, it’s go retro, especially when that means getting to go all out on hair, makeup, wardrobe and filters with the photo shoot. That said, the approach can sometimes feel a bit shoehorned into being a lazy reference that’s disconnected from the product.
Luckily, this campaign uses the concept to good effect. TBWA\Paris created a series of posters about the “Timeless” Big Mac, which turned 50 this year—serving as fodder for a litany of ad campaigns from the fast food chain’s agencies around the globe. Leo Burnett London, for example, created a fun spot earlier this revisiting the Big Mac’s first days.
The new French poster campaign takes a minimalist approach in its ode to previous eras, with simple and eye-catching photos featuring the popular styles of the Big Mac’s formative years in the late ’60s and into the ’80s. (French culture seems to have been well in line with U.S. fads.)
The posters don’t overly glamorize the earlier decades, but they’re also not quite as condescending as automaker Skoda’s recent “Ugly in the ’90s” campaign. But they perfectly convey the Big Mac’s enduring popularity—and leave you wondering what a ‘2010s’ poster might look like in the future.
- Morrison Wins Sealed Air Food AOR (11/14/2018)
Sealed Air Food Care is appointing Morrison as the food packaging brand’s global AOR following a three-month competitive review.
Weber Shandwick was the Sealed Air Food Care incumbent and post pitch it has retained the corporate communications business at the Sealed Air corporate level.
Now, Atlanta-based Morrison will provide strategy, creative and content development as well as media planning and buying, thought leadership and media relations for Sealed Air Food Care across the Americas, Europe, the Middle East and Africa (EMEA), China, Australia, New Zealand and Japan.
As the AOR, Morrison will be supported globally through the independent coalition of agency partners under the ICOM Network.
This B2B account will include both global and regional work on Sealed Air’s Cryovac specific brand, as well as broader awareness marketing programs and new product introductions. The first projects will launch in 4Q.
- SodaStream is on a mission to drive change, not just make sales (11/13/2018)
Daniel Birnbaum is on a mission to save the world from plastic.
Fortunately, as chief executive of SodaStream, he is in a position to take action that has real impact. One significant step the company is taking is the release today (13 November) of ‘It’s time for a change,’ a new campaign asking people to stop using single-use plastic bottles, as well as bags, cups, plates, straws—items consumers either don’t need or can easily replace with a more planet-friendly option.
The genesis of this campaign was a 2017 video by photographer Caroline Power, who filmed a floating ‘island’ of trash near Roatan, off the coast of Honduras.
After watching Powers’ video, Birnbaum tells The Drum, he was inspired to “walk the walk.” The company spent a year developing what he called the Holy Turtle device, based on oil containment products, to collect the floating trash.
He and 150 of SodaStream’s global employees went to Roatan and spent four days collecting trash; first in the mangroves, then along the shoreline with 150 local children—at a cost of about $1m.
“It was a life-changing experience,” Birnbaum says. “It took about five minutes for me to realize that it also was a near-futile effort. We collected about nine tons of trash in four days, but it only takes 30-seconds for that same about to wind up right back in the ocean.
Read more at The Drum: https://www.thedrum.com/news/2018/11/13/sodastream-mission-drive-change-not-just-make-sales