Interpublic Group’s EP+Co has been named creative agency of record across all six of Rich Products Corporation’s consumer brands, including SeaPak, Farm Rich, f’real, Christie Cookie Co. and Morey’s Fresh Fish & Seafood.
The appointment follows a competitive review process that began in December 2023 and was led internally. It required EP+Co to pitch three of Rich’s brands at once.
“We have no doubt that we were up against some tough competition, as the field started with more than two dozen agencies, but we felt an undeniable connection with the client team from the first conversation.
Read more at: https://www.adweek.com/agencies/carvel-fudgie-whale-epco-rich-products-portfolio/
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