Kellanova, formerly the Kellogg Company, is expanding its partnership with Interpublic Group after an extensive evaluation of the company’s global agency model. FCB will now lead on global and priority brands, including Pringles, taking over from Grey.
FCB will partner with The Martin Agency and MullenLowe across all Kellanova regions. In addition, Publicis and its agencies will continue to lead creative across some snack brands and international cereal in Europe and now Latin America, as well as media for all North America brands and creative for Pop-Tarts.
Independent agency Tombras has been named lead creative and integrated marketing agency supporting shopper marketing and promotions, production, public relations and influencer engagement for selected smaller brands in the U.S. As the company transitions agencies, Rethink will continue to support RXBar.
Weber Shandwick will continue as Kellanova’s PR and influencer engagement agency for priority brands, while Momentum will handle shopper marketing and promotions in North America.
Read more at: AdWeek
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