Independent shop will focus on the brand’s hot food menu
American Dairy Queen Corp., which owns and operates Dairy Queen restaurants, has hired independent shop SPCSHP as its U.S. creative agency of record following a three-month review handled by consultancy Sunday Dinner.
SPCSHP (pronounced “Spaceship”) will aim to reestablish the brand’s food positioning with a particular focus on storytelling around its hot food menu. The New York-based shop, which will debut its work for Dairy Queen in 2025, stood out because of its “social media prowess and strategic approach,” according to a statement from the chain.
Read more at: AdAge
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