Cadbury has today launched a new Gen-AI powered tool named ‘My Cadbury Era’ which places users in classic Cadbury posters to celebrate its 200 year heritage, with a new campaign activation from its agency of record VCCP London.
To create your own ‘My Cadbury Era’ poster, visit the website at myera.cadbury.co.uk – I tried but the site doesn’t accept a non-UK number, so don’t bother if you are from the outside of the UK. This is a shame, as I really wanted to try it out.
Building on the Yours For 200 Years campaign, which celebrates Cadbury’s 200th anniversary and its long-standing relationship with the British public, VCCP’s digital experience agency Bernadette has created the free tool to let people place themselves at the heart of Cadbury history.
Read more at: AdLand
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