Droga5 New York has been appointed agency of record for Bosch in the U.S., following a seven-month pitch focused on the consumer goods industry.
Bosch and the Accenture Song creative agency will collaborate to reshape and expand Bosch’s presence in the U.S. market across its home appliances and power tools divisions.
“It’s a privilege to work with Bosch as agency of record, and our new relationship truly reflects the strategic alignment and creative synergy between our teams,” said Scott Bell, chief creative officer at Droga5 New York in a statement. “From our initial strategic discussions, it was clear that we share a deep understanding of Bosch’s brand ethos and its ambitions for the US market. We’re really looking forward to creating work that not only highlights this understanding but also showcases our commitment to craft and creativity.”
As the U.S. AOR, Droga5 will lead all creative campaigns for Bosch’s home appliances and power tools divisions in the U.S. market for the next five years to help build and grow the brand. The first campaign set to launch at the beginning of 2025.
The agency will be responsible for crafting compelling narratives and experiences for the brand and its consumers across various channels, including television, digital platforms, social media and trade shows.
“We are thrilled to partner with Droga5, a world-class agency with an understanding of Bosch at a deep, strategic level,” said Boris Dolkhani, CMO at Bosch in a statement. “Our objective is to establish Bosch’s household and power tools products as household names across the U.S. And with Droga5’s expertise and creativity, we’re confident our collaboration will extend the #LikeABosch lifestyle in the U.S.”
This is the second recent win for the agency, as it comes shortly after Droga5’s recent win of the Tourism Australia account. Droga5 also recently welcomed its new worldwide CCO Pelle Sjoenell, who previously served as the worldwide CCO of gaming and tech giant Activision Blizzard.
from AgencySpy
SCREENCHOW 