The Future Leader Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the next generation of leaders making significant impacts in their respective industries.
This year’s nominees, who were required to have 10 years of professional experience or less, have each demonstrated a solid commitment to innovation and delivering results in their respective industries.
For instance, Stephanie Rufo, senior manager of brand PR and influence at PATRÓN Tequila, is a nominee for Digiday Future Leader in the brand category. She manages relationships with communications and social media agencies, provides counsel to senior leaders, and collaborates with internal teams to develop PR, talent and influencer strategies for every brand activation and campaign. Rufo builds authentic relationships with brand partners to foster a community of advocacy for PATRÓN, including its new prestige portfolio.
In the beauty category on the Glossy Future Leader shortlist, nominees include Colleen Green, senior brand manager at Vaseline-Unilever. Green leads all Vaseline marketing, performance and strategy for the brand in the U.S. She has created an immense impact externally with consumers and internally across cross-functional and agency teams. In her role, Green also supports skin equity by finding ways to expand Vaseline’s “See My Skin” program, most recently with “Mended Murals,” a multi-city initiative that sheds light on the importance of caring for skin of color and increasing access to health resources.
Burger King’s Preston Nix earned a nomination for Modern Retail Future Leader in the digitally-native category. As director of loyalty and CRM for Burger King U.S., Nix is responsible for the brand’s digital growth, leading the CRM team and overseeing the Royal Perks program, launched under his leadership in 2021. Since then, the loyalty and rewards program has witnessed 40% year-over-year growth. Nix has pioneered multiple tech-driven campaigns that have accrued more than 10 billion earned impressions, including “BK with a side of Crypto” and, more recently, “Million Dollar Whopper Contest.”
Read more at: DigiDay
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