Milwaukee-based independent agency Hanson Dodge (HD) has been named creative agency for family-owned JOJO’s Chocolate. There was no formal review or incumbent and it’s the first time JOJO’s has signed on to a formal agency relationship.
HD will be responsible for strategic, brand and creative development.
The low-sugar (and low carb, lactose-, gluten- and soy-free) chocolate brand is currently available online and at CVS stores. It’s positioned as a healthy, yet tasty chocolate brand.
The brand was launched after co-founder and cancer survivor “Mama JOJO” developed a low-sugar “guilt free” chocolate.
from: MediaPost
SCREENCHOW 