LePub’s recent campaign for the UEFA Champions League Final featured a unique way to help superstitious fans make a unique, possible game changing call, by phone! As you know, Heineken has always supported genuine, passionate fans who express their love for the game in quirky and authentic ways.
In highlight of this, the brand celebrated the Real Hardcore Fans platform, which featured a multitude of engaging activities during this year’s UEFA Champions League. The latest was dedicated to Jorge, a devoted supporter of Real Madrid, who went viral some time ago on social media because he was on a lucky phone call when his team scored the winning goal in the semi-final.
On Saturday, during the night of the final, Heineken and LePub offered fans from both competing teams an opportunity to experience Jorge’s luck by providing an active phone line throughout the entire 90 minutes, enabling them to make that game-changing call.
In the end 1218 people called, 114 calls were answered in 90 minutes and 436 voice messages were left. See the video to see more of this unique campaign featuring authentic reactions from some very passionate, but also very superstitious fans!
from: AdStasher
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