In April, Crocs partnered with Pringles to release a limited-edition, chip-themed clog. One of the shoes even came with an ankle holster for carrying Pringles on the go. But it certainly wasn’t the first off-the-walls food brand collaboration we’ve seen this year—and it won’t be the last, even though we’ve had more than our fill.
While gimmicky food stunts are nothing new (remember 2015’s rainbow bagel?), Frankenstein pairings of mismatched flavors from big-name partner brands felt, just a few years ago, relatively fresh and bold. Van Leeuwen’s 2021 partnership with Kraft to combine two nostalgic childhood favorites, ice cream and mac and cheese, into one ill-fated scoop, sent the internet into a frenzy. Now, though, it’s par for the course in the growing hellscape of food-centric brand collaborations.
Check out the list at: Fast Company
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