Danone Partners With Olympic Athletes For Drinkable Yogurts Campaign

Danone is partnering with a trio of Olympic athletes to promote its line of drinkable yogurts.

Gymnast Jordan Chiles, soccer star Kristie Mewis,  and track phenom (and world champion sprinter) Sha’Carri Richardson are partnering with Danone across its Activia, Oikos, and Too Good brands. The “Nourish Your Hustle” campaign arrives alongside new flavor varieties and product releases, including Oikos Pro Shots and Pro Drinks.

The campaign positions the drinkable yogurts lineup as easy, convenient, and healthy option to work into busy schedules — a strategy stemming from evolving consumer snacking behaviors. According to a 2023 study from the Food Insight organization, 72% of people say they snack at least once daily, 30% of whom reported doing so to fuel or recover from exercise and/or for a needed energy boost.

Read more at MediaPost