As part of its “Blue Moon Made Brighter” refresh campaign, the Molson Coors brand is bringing together a few classic summer staples: baseball, beer, and ice cream.
The brand partnered with sporting goods brand Rawlings — which has served as Major League Baseball’s exclusive supplier of bats, helmets, and other equipment for over 40 years — as well as boozy ice cream maker Hardscoop to launch Blue Moon Home Run Twist.
The 2% ABV ice cream, is being sold in two-packs, served in a Blue Moon x Rawlings helmet inspired by the plastic souvenir helmets common in ballparks
According to Courtney Benedict, vice president of marketing, Above Premium Beer at Molson Coors, Blue Moon worked with Hardscoop to “combine the bright and citrusy flavors of Blue Moon’s iconic Valencia orange peel with a deliciously rich Madagascar vanilla” — but it took a little practice to deliver a winning combination. “We went through a couple iterations before we hit it out of the park,” Benedict told Marketing Daily.
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