Burgers, and the burger wars are big business; the U.S. market size of burger restaurants accounted for over $170 billion in 2023, according to IBIS World.
So it came as no surprise that Pizza Hut wants a bite of the burger biz when it announced the launch of its new Cheeseburger Melt this week.
The new burger is comprised of a parmesan-encrusted thin crust folded and filled with beef, applewood-smoked bacon, onions, mozzarella and cheddar. It is served with a new Burger Sauce on the side. Per the release, the crunchy wrap style “ditches the bun—say goodbye to soggy bun burger deliveries … Pizza Hut has cracked the code for what a cheeseburger should be: portable, crunchy and oozing with cheese.”
The marketing efforts for the Cheeseburger Melt promote customers to “cheat on their usual burger chain to prove their new favorite cheeseburger is now from a pizza place.”
Read more at MediaPost
SCREENCHOW 