Stella Artois is reaching out to consumers today with a summer event series framed as an invitation: “Let’s Do Dinner.” The AB InBev brand is bringing back the “Let’s Do Dinner” platform it introduced last year, kicking off with an ad debuting teasing events across major cities, each featuring celebrity partners and special guests.
Those looking to join the dinner party can enter the promotional sweepstakes via a dedicated “Let’s Do Dinner” page, with the giveaway open to participants of legal drinking age through Sept. 6.
The series kicks off in Philadelphia June 1 at The Roots Picnic festival, with a signature cheesesteak served alongside the beer at Questlove’s Cheesesteak Diner. After the popup, guests will get access to the musical festival’s headlining acts of the night. The two-day event’s stars include Lil Wayne & The Roots, Gunna, Victoria Monét, Nas, and Jill Scott.
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