JACKSONVILLE, Fla.–(BUSINESS WIRE)–Following a competitive agency review, Firehouse Subs®, the firefighter-founded specialty sandwich brand with a passion for hearty, flavorful food and heartfelt service, has named Orchard its lead creative agency. Orchard is charged with evolving the brand’s strategy and execution alongside fellow, newly-appointed agencies PHD (an Omnicom Media Group agency), Quality Meats, 500 Degrees, Jones Knowles Ritche (JKR) and ICR, who serve as media, activations and partnerships, merchandising, design and public relations agencies, respectively.
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