Coca-Cola ads typically focus on the joy of drinking a cold soft drink, but the brand’s latest campaign tosses the beverage aside in favor of other happy moments.Three spots, developed by WPP Open X and led by agency David Miami, capture the drink spilling out of the brand’s iconic glass bottle. Moving backwards and forwards through time in slow motion, they show the drinkers disregarding their beverage as they laugh and embrace an exuberant dog, a friend on the street or a newly arrived guest at a party.
Read more at AdWeek: https://www.adweek.com/creativity/coca-cola-puts-people-and-pets-over-product-in-an-ode-to-spills/
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