W+K NY serves up BTS Meal for McDonald’s

McDonald’s starts selling its BTS Meal today in a marketing move that’s sure to be a massive hit for the world’s largest restaurant company.

In 2020, McDonald’s U.S. collaborated with Travis Scott and J Balvin on their own “Famous Orders.” Now, the fast food chain is making its biggest bet yet on the idea that everyone, including the very, very, very famous South Korean K-Pop band, has a go-to order at the Golden Arches. McDonald’s plans to offer the BTS Meal in 50 global markets, showing just how much of a fan base the K-Pop band has around the world.

The BTS Meal—a 10-piece Chicken McNuggets, medium fries and a medium Coke, with two dipping sauces, sweet chili and cajun—has been hyped by the world’s largest restaurant company for weeks. 

On Wednesday, McDonald’s released a 30-second commercial and other pieces of marketing for the limited-time meal. The commercial features each of the band’s seven members in a uniquely lit, somewhat futuristic McDonald’s, announcing items in the meal one by one, ending with their take on the “ba da ba ba ba” jingle.

Read more at AdAge: https://adage.com/article/cmo-strategy/how-mcdonalds-hyping-bts-meal-essentially-sells-itself/2338951