Interpublic Group (NYSE: IPG) agency Golin, announced today a new client partnership with Sierra Nevada Brewing Company after winning a competitive pitch and being named PR Agency of Record.

As PR AOR, Golin will be tapped to lead media strategy development, public relations, thought leadership and social purpose marketing for their ever growing portfolio across the U.S. The agency will service the account in its Western Region using a cross-market team between San Francisco and Los Angeles. The team of a dozen dedicated experts will manage the brand’s diverse beverage portfolio, including Sierra Nevada’s iconic namesake that pioneered the craft beer industry, as well as its notable flagship Pale Ale, Celebration IPA, Strainge Beast hard kombucha and “Little Things” portfolio. Client work begins this year.

Golin’s first charge will be to develop creative campaigns and rollout strategies for exciting new product launches scheduled for this spring.


Read more at Brewbound: https://www.brewbound.com/news/sierra-nevada-taps-golin-as-us-agency-of-record/