Jollibee parent Honeybee Foods Corporation is appointing David&Goliath as U.S. agency of record as the global restaurant chain expands from 63 locations in North America to over 300 by 2024. First up, the two companies are releasing “Joy Served Daily” to capture the joyous spirit of Jollibee employees and how this happiness is carried forward having a positive effect on its patrons.
The Jollibee brand stands as a national symbol of pride among its core Filipino consumers who are fans of its breaded chicken. The initial media strategy is designed to reach this audience. The spot appears on the brand’s social platforms while a :30 spot will air on The Filipino Channel.