Heartland Food Products Group is appointing Blue Chip as agency partner for its Splenda brand, following an in-house review. 
Blue Chip will lead brand positioning and creative development. There was no incumbent. 

Splenda has previously contracted with agencies on a per-project basis before deciding to officially name an agency of record.

from Media Post: https://www.mediapost.com/publications/article/361746/blue-chip-wins-splenda-business.html