SKYY Vodka, a brand historically steeped in its founding city of San Francisco’s innovative and progressive spirit, selected MONO as their global agency of record following a five-month review process.
Campari’s Sr. Global Director of White Spirits, Marina Santos, remarks, “In this pivotal moment for Skyy, where we will deliver the next generation of growth on our storied brand, we are excited to announce this partnership with MONO. In this new role, MONO will start by developing a fully integrated global campaign.”
As the lead agency, MONO will serve to build a meaningful global creative platform that will come to life in multiple international markets across all media, launching in the first half of 2021.
Read more at AdAge: https://adage.com/article/agency-news/skyy-vodka-appoints-mono-first-global-agency-record/2316441