Icelandic Provisions (IP) has tapped Joan Creative as agency partner to develop a new brand campaign to introduce the dairy company to American audiences. The brand is known for products derived from a dairy culture called skyr which have the consistency of Greek yogurt, but a milder flavor.
The U.S. campaign will include video, OOH, print, in-store, influencer, PR, social and experiential.
from MediaPost: https://www.mediapost.com/publications/article/360671/icelandic-provisions-taps-joan-creative-for-us-l.html
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