Mike’s Hard Lemonade knows a viral sensation when it sees one, and has enlisted Rod Ponton, best known as the “I’m not a cat” lawyer, for a social effort.
The Texas attorney continues to experience his 15 minutes of fame after a video of him struggling to turn off a hilarious kitten filter during a Zoom hearing with a judge and other lawyers went viral last week.
WorkInProgress, a Boulder, Colorado-based creative agency, is launching an organic and paid digital effort for Mike’s Hard Lemonade starring the most recent viral pop cultural star.
In its first work for Mike’s Hard Lemonade, WIP incorporated “unreleased footage” from the original viral video, which has more than 7.6 million views on one news site alone, to illustrate how “a hard day calls for a hard lemonade.”
“I’m here live—I’m not a cat,” he nervously assures the assembled masses at one point, a statement that sounds even funnier when it’s mouthed by a googly-eyed kitten. He offers to proceed with the meeting while using the avatar as his assistant troubleshoots the issue.
In Mike’s 17-second video, the camera cuts from the kitty to Ponton sitting at his desk as he cracks open a bottle of Mike’s Hard Lemonade. “Rod was clearly having a hard day and Mike’s Hard Lemonade wanted to be there to brighten it,” said Matt Talbot, CCO of WIP.