Hain Celestial Group is appointing Deutsch NY as agency partner for Celestial Seasonings as the company invests heavily in supporting its specialty tea brand. Deutsch NY is responsible for Hain Celestial’s entire tea line and personal care brands including Alba Botanica, Jsön, Live Clean and Avalon Organics.
The agency is already hard at work on the account. First up, the “Taste the World of Celestial Seasonings” campaign seeks to illustrate the feel-good benefits of drinking tea in the morning, during the day and before bed.
Three video vignettes focus on Celestial Seasonings Green Tea for energy, Vitamin C tea for immune support, and Sleepytime tea to wind down. Through whimsical imagery and narration, the campaign is designed to introduce hot tea as a healthy and flavorful choice.