Ad agency McKinney has been appointed AOR for supermarket chain Stop & Shop.
As lead agency it will handle development of Stop & Shop’s communication and advertising plan, including strategy consulting and creative campaign development and production.
The chain spent an estimated $14.5 million on measured media in 2019 and about $13.8 million during the first nine months of 2020, according to Kantar.
The award is the latest in a series of wins for the agency. It closed out 2020 with a project win for Netflix as well as work from an undisclosed apparel company. Those assignments followed wins for Posh, Protect Our Winters, Fatima and People’s United Bank.