Ad agency McKinney has been appointed AOR for supermarket chain Stop & Shop.
As lead agency it will handle development of Stop & Shop’s communication and advertising plan, including strategy consulting and creative campaign development and production.
The chain spent an estimated $14.5 million on measured media in 2019 and about $13.8 million during the first nine months of 2020, according to Kantar.
The award is the latest in a series of wins for the agency. It closed out 2020 with a project win for Netflix as well as work from an undisclosed apparel company. Those assignments followed wins for Posh, Protect Our Winters, Fatima and People’s United Bank.
In part the agency was selected for its expertise in the food category. It issues an annual Food Trends Report and recently broke a new campaign for restaurant client Little Caesars.
from MediaPost: https://www.mediapost.com/publications/article/359454/mckinney-wins-stop-shop-aor.html