Grey Wins Carlsberg Group Assignment

The Carlsberg Group has named Grey as agency partner for two brands following a review. 

Grey will develop global advertising campaigns for the Carlsberg and Tuborg labels. The company has worked with Grey since 2018 on Tuborg, as well as partnering for two Carlsberg campaigns. 

The Carlsberg Group will continue to work with its current roster of agencies in local markets to develop country-specific campaigns.   

from MediaPost: