King’s Hawaiian Taps Sterling-Rice Group For AOR Assignment

King’s Hawaiian is appointing Sterling-Rice Group (SRG) as the bakery brand’s first-ever food service agency of record as the company expands onto restaurant menus through a variety of new foods. The appointment follows a formal review. 

SRG will work with King’s Hawaiian to drive growth in the food service industry, creating new ways for consumers to experience the variety of King’s Hawaiian foods away from home.

from MediaPost: