McDonald’s is quickly following the success of the Travis Scott meal on its U.S. menu with one featuring the signature order of another popular singer: J Balvin.

The J Balvin meal—a Big Mac (which he gets sans pickles), medium fries with ketchup, and an Oreo McFlurry—will be on the menu Oct. 5 through Nov. 1.

Promoting a meal with the hit Colombian Reggaeton singer gives McDonald’s a fresh way to get people excited about its brand and potentially garner followers of its own from among the millions of J Balvin fans. As McDonald’s notes, the 35-year-old singer has sold more than 35 million records worldwide. The meal quickly generated buzz for McDonald’s before lunchtime: Complex and Hypebeast posted interviews with J Balvin promoting the meal.

There’s even a bit of a customer-acquisition deal at play: The Oreo McFlurry is included for free only for orders placed using an offer on the McDonald’s app.

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The J Balvin meal 🔥 @mcdonalds

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Read more at AdAge: https://adage.com/article/cmo-strategy/j-balvin-follows-travis-scott-his-own-mcdonalds-meal/2285791

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