J Balvin follows Travis Scott with his own McDonald’s meal

McDonald’s is quickly following the success of the Travis Scott meal on its U.S. menu with one featuring the signature order of another popular singer: J Balvin.

The J Balvin meal—a Big Mac (which he gets sans pickles), medium fries with ketchup, and an Oreo McFlurry—will be on the menu Oct. 5 through Nov. 1.

Promoting a meal with the hit Colombian Reggaeton singer gives McDonald’s a fresh way to get people excited about its brand and potentially garner followers of its own from among the millions of J Balvin fans. As McDonald’s notes, the 35-year-old singer has sold more than 35 million records worldwide. The meal quickly generated buzz for McDonald’s before lunchtime: Complex and Hypebeast posted interviews with J Balvin promoting the meal.

There’s even a bit of a customer-acquisition deal at play: The Oreo McFlurry is included for free only for orders placed using an offer on the McDonald’s app.

Read more at AdAge: https://adage.com/article/cmo-strategy/j-balvin-follows-travis-scott-his-own-mcdonalds-meal/2285791