Singer Michael Bolton has apparently spent his time during the pandemic visiting Panera and as a result has requested to participate in Panera’s new advertising campaign.
“Bolton contacted us,” states Will Elliott, a creative director at Goodby Silverstein & Partners (GS&P), the agency behind the spot. “He genuinely is a huge fan of Panera.” Elliott went on to say that the agency and client jumped at the opportunity.
To launch the chain’s new Broccoli Cheddar Mac & Cheese — a combination of two of the most popular dishes, Broccoli Cheddar Soup and Mac and Cheese bowl — Bolton sings a version of his iconic song “When a Man Loves a Woman,” in the new ad entitled “When Some Mac Loves Broccoli Cheddar.”
Filmed in his own studio and music room and at his outdoor pool, the spot ends with Bolton, dressed like he is in his Jack Sparrow spoof video, singing about Broccoli Cheddar Mac & Cheese while fireworks explode behind him (and his impressive house).