Rochester, N.Y.-based Partners + Napier landed an agency of record assignment for DTC seafood brand Real Good Fish.

Partners + Napier will serve as the first AOR for the brand, which was founded in 2012.

“Our growth to date has been through word of mouth, events and leveraging the networks of community pick-up locations,” Real Good Fish founder, CEO Alan Lovewell said in a statement. “Fortunately, when Covid-19 hit, we were well-positioned and ready to meet the new demand.

“The time is right to invest in an agency partner that can help us capitalize on our momentum and lay the foundation for national expansion in 2021,” he added. “Partners + Napier has shown a real passion for our brand, fearlessly shares original thinking and ideas, and has an impressive, integrated service offering with expertise growing challenger food brands.”

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