Pepsi is celebrating the return of the NFL — albeit with a different experience for fans due to the COVID-19 pandemic — with a short film featuring former Pittsburgh Steeler Ryan Shazier and the story of some dedicated fans.
Tim and Pat Dougherty are dedicated Steelers fans who are mourning the ability to attend games this year, despite a long history of doing so.
“Every Game is a Home Game,” directed by Gabriela Cowperthwaite (director of the “Blackfish” documentary), aims to be an emotion-laden piece about about family and friends, life and loss, and the thread that football creates between it all.
The four-minute digitally native film from VaynerMedia is the latest initiative in Pepsi’s larger “Made for Football Watching” campaign, which spotlights and celebrates the “elite” football watchers around the country and helps bring the stadium experience home to them. It aims to resonate with fans across the country, no matter which team they root for.
Read more at MediaPost: https://www.mediapost.com/publications/article/355413/pepsi-highlights-nfl-fan-stories.html