Subway has recruited legendary New England Patriots NFL coach Bill Belichick to take a starring role in its 2020 NFL season-long ad campaign which has been dubbed “Footlong Season.” The campaign was created in collaboration with Subway’s ad agency dentsumcgarrybowen. 

The campaign kicks off today with a TV spot featuring the taciturn and press-averse Belichick. The company says it’s the first time the six-time Super Bowl winning coach has agreed to participate in a TV commercial. 

Other notables starring in this year’s effort include NFL stars (and brothers) J.J., T.J and Derek Watt and NFL Hall of Famer Deion Sanders. In addition to TV the national campaign includes social and digital content.

One of the Belichick ads shows a man carrying a box of fried chicken. He looks up and to his surprise the famous coach is standing right in front of him. Coach B, staring disapprovingly at the chicken, says, “Really?” The man quickly tosses the chicken and says, “You’re right, I should get a Footlong from Subway, that would be better.” With that, Belichick whips out a pair of a scissors and with a few snips renders the man’s jacket sleeveless.

from MediaPost:

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