Coors Light Wants to Send You to That Zoom Background You’ve Stared at for Months

You know the drill. Jim from accounting prattles on about expense reports with the Eiffel Tower peeking over his shoulder, and you nod mindlessly with the pyramids rising up behind you.

Of course, they’re just video-chat backgrounds. In reality, you’re both tethered to your grimy sofas, #WFH for six months, leaving the house only for curbside pizza pickups and longing stares at the horizon.

Coors Light and DDB want to change all that, with a sweepstakes that invites users to upload pictures of themselves with chat backgrounds they’d like to visit IRL. The brewer will randomly select five winners between now and Oct. 1, and send them on voyages to those very destinations.


Read more at The Muse: https://musebycl.io/advertising/coors-light-wants-send-you-zoom-background-youve-stared-months

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