Duke’s Mayonnaise is appointing The Richards Group as the brand’s first agency of record following a pitch process held entirely during the COVID-19 shutdown.

The Texas-based agency will be responsible for brand strategy and creative for all consumer channels. In June, Charlotte Sports Foundation and Duke’s Mayonnaise announced a multiyear partnership for an early-season college football game as well as title sponsor for the bowl game known since 2011 as the Belk Bowl. The Richards Group will help activate the new brand campaign in the context of college football and the Charlotte Sports Foundation partnership.


from MediaPost: https://www.mediapost.com/publications/article/355203/richards-group-wins-dukes-mayonnaise-aor.html