Popeyes and Postmates Create a Chain-Reaction Chicken Sandwich Giveaway

For the latest salvo in the seemingly endless Chicken Sandwich Wars, Popeyes is firing off a chain-reaction giveaway today on the Postmates app.

It’s the latest in a string of promotions across the restaurant industry to promote delivery services during the pandemic as in-restaurant dining has been outlawed or limited for much of the last four months nationwide. For instance, Burger King, which is also owned by Popeyes parent company Restaurant Brands International, created the “Stay Home of the Whopper” campaign, which waived delivery fees to encourage customers to be safe at home.

For its latest campaign, Postmates is randomly selecting customers across the country to receive an email with a free Chicken Sandwich Combo code for a meal valued at $10.99. The code unlocks a choice between the classic or spicy chicken sandwich, a choice of a regular side and a drink.

Read more at AdWeek: https://www.adweek.com/brand-marketing/popeyes-postmates-chicken-sandwich-giveaway/

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