Summer officially began last week, and while many of the activities that beer drinkers look forward to during the warmer months have been canceled as a result of the Covid-19 pandemic, beer brands are looking for ways to encourage some of the lower-risk summer pastimes.
With that in mind, Dos Equis created a cooler to help. It’s six feet long, so you can invite your friends over for a cold one, and then keep them at a safe distance on the other end of the cooler.
The “Seis-Foot Cooler,” as the brand has dubbed it, is available on a first come, first served basis to anyone who buys a Dos Equis and sends the receipt to the brand starting at 11 a.m. on June 26.
Read more at AdWeek: https://www.adweek.com/brand-marketing/dos-equis-made-an-extra-long-cooler-to-help-drinkers-stay-6-feet-apart/amp/
SCREENCHOW 