Boyz II Men Serenades Daily Harvest’s New Plant-Based Ice Cream

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It’s the beginning of the road for a new line of plant-based ice creams called Scoops from subscription meal service Daily Harvest, which is celebrating the occasion with a campaign heavy on nostalgia for an era of music, but also warm summer months we’ll all experience a little differently this year.

At its center is Boyz II Men, one of the best-selling R&B groups of all time with 64 million albums sold and a slew of ‘90s classics including “End of the Road,” “Motownphilly,” “I’ll Make Love to You” and “One Sweet Day.”

In a vertical video posted last week, members Nathan Morris, Wanya Morris and Shawn Stockman prove they’ve still got it—and still coordinate outfits—although it’s a little jarring to see gray in their beards.

See the video + read more at AdWeek: https://www.adweek.com/retail/boyz-ii-men-serenade-daily-harvest-new-plant-based-ice-cream/

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