Santa Margherita donates $1 for every view of its new campaign

One of Italy’s most famed wineries is donating $1 every time some views its new campaign. 

“Uncork Your Extraordinary,” created by Santa Margherita in partnership with Republica Havas, has already garnered more than 150,000 peepers since launching two days ago across Instagram and Facebook. 

Around $75,000 of this will be donated to Meals On Wheels America, which supports 5,000 community-based programs dedicated to addressing senior isolation and hunger.

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