Tropical Smoothie Cafe has named 3Headed Monster (3HM) as the fast casual franchise chain’s first-ever creative agency following a competitive pitch. The Atlanta-based company previously worked with various agencies on a project basis.
The scope includes TV, radio, digital, social, outdoor and in-store advertising with the chain’s first brand-based advertising campaign set to begin this summer.
TSC has strategically advertised as the chain has grown from operating one store in Tallahassee, FL to now having over 830 cafes in 44 states.
Read more at: https://www.mediapost.com/publications/article/346224/3hm-wins-tropical-smoothie-cafe.html