McCain Foods has appointed Smith Brothers as agency of record for its food service business following a competitive review managed by JLB+ Parters. The assignment is for McCain’s full service integrated communications. It includes strategic planning, creative, production, media, analytics, and web development. McCain supplies a wide variety of potato products to chains including McDonald’s.
from Media Post: https://www.mediapost.com/publications/article/345582/smith-bros-win-mccain-food-service-account.html