Los Angeles County is home to nearly 2 million people living with food insecurity and 60,000 homeless, many unsure of where their next meal will come from. Combating this are organizations like the Manna Room, a local nonprofit that serves daily hot meals to the hungry and distributes unclaimed food from Trader Joe’s and Whole Foods to the Los Angeles community.
To bring awareness to the Manna Room’s mission, global food-specialist creative production company Chuck Studios donated its team and services to develop the organization’s first-ever ad.
“Chuck Studios recently opened up shop in Los Angeles, and one of our first goals was to find ways to connect with and support our community here,” said Elyse Sara, Chuck Studios partner and managing director US. “When we learned about the impressive Manna Room––they are quite the anomaly, with a dedicated team of volunteers never missing a single grocery store pickup––we knew that we had to raise awareness about their incredible efforts to support their neighbors in need.”
Directed and shot by Erik Dettle and conceptualized and written by creative directors Tom Morhous and Leo Vladimirsky, the :30 tells the story of bruised and imperfect produce that, despite their exterior, are still valued and capable of accomplishing great things. The same message applies to the people who come to the nonprofit’s soup kitchen; though they may be experiencing tough and challenging times, they are very much cared for and part of the family that is the Manna Room.
Read more at Shoot Online: https://www.shootonline.com/video/chuck-studios-cooks-pro-bono-spot-manna-room