Nut butter and snacks maker Justin’s has named independent agency Barkley as its agency of record after a formal review.
Barkley will be responsible for brand strategy, creative campaign development, media planning and buying, social media strategy and design. The agency is tasked with developing and executing a strategic media campaign that will help the brand grow awareness and household penetration.
Justin’s Vice President of Marketing, Penny Andino, stated ,“We were drawn to Barkley for their breath of CPG work and expertise that is deeply rooted in strategy, consumer insights and media planning as we look to scale and accelerate brand growth.”
The client indicated that it would maintain and build on its current brand identity and packaging developed by its previous agency, TDA Boulder.
The account will be managed out of Barkley’s office in Boulder, CO, where Justin’s is also based.