Wells Enterprises is appointing Fact & Fiction as exclusive agency partner for two of the company’s portfolio brands, SorBabes and Blue Ribbon Classics following a national agency review.
The agency will build on the Legally We Can’t Call It Ice Cream campaign that the Boulder-based agency launched for Sorbabes in March 2019 under a project assignment. Blue Ribbon Classics will receive a brand overhaul.
Wells Enterprises is also selecting Fact & Fiction’s sister agency, IMM, for media planning and execution for the two brands. Both Fact & Fiction and IMM are part of the collective Boulder Heavy Industries marketing network.