To Mark Fall’s Arrival, Dairy Queen Overloads the Senses with New Blizzard Treat Candles

Each year, consumers wait with bated breath for fall flavor season. And nowhere is this more evident than at Starbucks, when the pumpkin spice latte makes its first appearance of the year (which is tomorrow, the earliest the coffee treat has ever debuted).

Not to be outdone by the Seattle caffeine behemoth, Dairy Queen is also introducing its Blizzard offerings for the season, which this year include the fun addition of a candle collection. Created by the brand’s agency Barkley in Kansas City, the five flavors are Harvest Berry, Heath Caramel Brownie, Snickerdoodle Cookie Dough, Snickers and, of course, Pumpkin Pie.

“As early as July, we started seeing DQ fans sending social posts asking for the return of the Pumpkin Pie-flavored Blizzard,” said Katy Hornaday, executive creative director at Barkley. “The new fall Blizzards as scented candles pairs the two best things about fall.”

Read more at AdWeek: https://www.adweek.com/brand-marketing/to-mark-falls-arrival-dairy-queen-overloads-the-senses-with-new-blizzard-treat-candles/

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