The chain’s new contest offers $250,000 toward a real home.
Jimmy John’s execs, I hope you’re ready to be flooded with entries for your “Home in the Zone” contest.
After all, there’s a housing crunch going on across the country, especially in desirable cities, and a prize of $250,000 to spend on a home could make plenty of folks salivate, whether or not they’re devotees of your salami and double cheese subs.
The chain is launching the sweepstakes today with a campaign from agency WorkInProgress that focuses on its policy of delivering food only within a limited, 5-minute radius of its approximately 2,800 stores.
According to the launch ad, some fans go to great lengths to get Jimmy John’s delivered, including setting up a faux residence, complete with white picket fence. Their cover is blown (the flimsy facade crashing to the ground), but not before they have their subs in hand.Jimmy John’s – Fake HouseVolume 90%
Read more at AdWeek: https://www.adweek.com/creativity/jimmy-johns-would-rather-buy-you-a-house-in-its-delivery-zone-than-bring-you-a-stale-sub/
SCREENCHOW 