Sonic has appointed independent agency Mother in Los Angeles as its new agency of record, following a closed review.
Mother in Los Angeles will be responsible for all integrated marketing efforts for Sonic effective immediately.
“We look forward to collaborating with their team to create compelling consumer communications to accelerate our business momentum.” Tweet this
“Mother brought a combination of art and science to Sonic throughout the review process,” said Lori Abou Habib, chief marketing officer for Sonic. “We look forward to collaborating with their team to create compelling consumer communications to accelerate our business momentum.
“We met smart and committed agency teams during our search and were impressed with the caliber of thinking, creativity and quality people from all. Our decision came down to the best fit with Mother based on their creative insights into our brand and customers.”
“We are humbled to be partnering with such an iconic brand and passionate team, whose love for Sonic has been contagious,” said Peter Ravailhe, CEO & Partner, Mother USA. “We believe that both creatively and commercially, Sonic has the potential to redefine the conventions and behaviors of the category, whilst staying true to its core values that makes it one of America’s most loved brands.”
Read more at Business Wire: https://www.businesswire.com/news/home/20190801005767/en/SONIC-Drive-In-Appoints-Mother-Los-Angeles-Creative