Avocados from Mexico ran a television and search campaign during Super Bowl LIII 2019. In the moments the ad ran, the campaign increased website traffic by more than 2000% — up from 400% during the same time in the prior year.
“Imagine the increase we could earn during an entire campaign,” said Ivonne Kinser, head of digital marketing at Avocados from Mexico. “That was only one spot.”
Advocado, a startup advertising firm, pulled it off with help from Havas Media in just six days prior to the TV spot airing.
Relying only on television no longer works, especially when factoring in the $5.25 million, the estimated cost of a 30-second TV ad during this year’s Super Bowl.
This year marketers will spend less on television media, according to eMarketer. The analyst and data firm estimates TV ad spend will decline 2.2% to $70.83 billion this year, basically due to the lack of investments from elections, Olympics, World Cup or other big events.
Avocados from Mexico works with seven digital agencies, but for this Super Bowl ad, Havas Media took the lead for media and paid search.