Garden Fresh Corporation is appointing LO:LA as AOR with a remit to refresh the branding and marketing for the company’s two national chains, Sweet Tomatoes and Souplantation.
The appointment was made without a formal review.
New creative will be the same across both chains and debut in-store and in-market, via digital, social, and print at all 97 locations across nine states. The creative will highlight convenience, value, “guiltless indulgence” and the ability to customize each customers’ hand-picked dining experience.
from Media Post: https://www.mediapost.com/publications/article/331933/garden-fresh-appoints-lola-creative-aor.html