Wingstop and Wendy’s Got Into a Rap Battle in the Most 2017 Brand Marketing Story Imaginable

The people on the social media team for quick-serve food chain Wingstop, whose account is handled by Barkley, were apparently feeling good about themselves Monday afternoon.

That is to say, they decided to let loose a little verse, repurposing the flow from Migos’ definitely-not-PG-13 “Bad and Boujee (feat. Lil Uzi Vert)” into a more family-friendly emoji-filled rhyme about eating hot wings and playing Xbox.Screen Shot 2017-10-05 at 8.36.52 AMBefore long, a fan—plus a little chuckling encouragement from Wingstop—drew Wendy’s into the mix, which offered a reference of its own, serving up the main hook of Kendrick Lamar’s “Humble” (like in this week’s L.A. campaign, the radio-friendly version).Screen Shot 2017-10-05 at 8.39.13 AMWingstop, not interested in sitting down, or being humble, parried.

It didn’t take things long to escalate from there, as the brands traded jabs in lyrical form, knocking each others’ food and spewing bravado.

Screen Shot 2017-10-05 at 8.36.12 AM

They ran out of steam as 5 p.m. approached and everyone decided it would probably be better just to go home—but tried to squeeze in the last word.

Chili’s Brings Back Its ‘Baby Back’ Jingle, but the Lyrics Are Funkier Now

O’Keefe Reinhard & Paul’s first ads for Chili’s Grill & Bar break today, and they’ve got your baby back, baby back, baby back, baby back…

Aw, you know the damn “Baby Back Ribs” song. Now, you’ll be singing it all day.

An earworm since 1986, Chili’s jaunty jingle, composed by Guy Bommarito, gets its first airing since 2015, when it was used as the soundtrack for the casual dining chain’s 40th anniversary.

As always, the tune’s infuriatingly familiar rhythm will get your toes tapping (or set your teeth grinding, depending on personal taste). The words, however, have been tweaked in a series of 15-second spots as Chili’s goes for the funny (bone) to introduce a slimmed-down and refocused menu.

These days, the joint is bigger than just ribs.

See all the ads at AdWeek:


‘Eaters of New York’ Storm Madison Square Garden in Seamless’ New Ads

New Yorkers love the wry “How New York Eats” campaign for Seamless, with its witty headlines digging into truths about the real NYC. Now, BBH New York is back with new ads for the food delivery service, an out-of-home, print and digital campaign that’s more about characters than headlines.

The new “Eaters of New York” campaign features an array of classic NYC characters illustrated by Emile Holmewood of design agency BloodBros. The campaign begins with a takeover of signage at Madison Square Garden, and will continue Oct. 11 with a five-page cover wrap on TimeOut New York.

The digital portion of the campaign includes the “Become a Character” contest. Instagram users are encouraged to upload a selfie tagged #HowNewYorkEatsContest for a chance to win a portrait of themselves illustrated in the style of the campaign.

from AdWeek:

Blue Apron Finally Launches Its Own Podcast With Help From Gimlet Media

Why We Eat What We Eat is the 6th branded show for the network.

Blue Apron, the darling of podcast advertising as one of the few subscription delivery services that advertises on the medium, has created its own food-related podcast with Gimlet Media.

Why We Eat What We Eat premieres Oct. 11 and is hosted by food writer and cookbook author Cathy Erway, who also hosts Eat Your Words. The new show will cover topics like what makes certain foods popular, what makes some people picky eaters and others more adventurous, and the history of potluck dinners and community gatherings. The show also explores the unseen forces that inspire the choices everyone makes when choosing what food to eat.

Read more at AdWeek:



Food, folks and film: Yamagata festival dives deep into documentaries

Once an obscure corner of a film world dominated by the fantasies of Hollywood, documentaries are now drawing more attention from both paying audiences and wider society. And the Yamagata International Documentary Film Festival, whose 15th edition unspools from Oct. 5 to 12 in Yamagata, has long been broadening awareness of the form in Japan and Asia.

Launched in 1989 and held biannually, the festival was not the most obvious candidate to become Asia’s most important documentary event. Located on the Sea of Japan side of the northern Tohoku region, Yamagata is hardly a filmmaking hub. But a core of dedicated professionals has made YIDFF not only a showcase for the latest documentaries from Japan, Asia and around the world, but also a venue for fans, scholars and filmmakers that generates discussions, publications — and new films.

Read more at The Japan Times: