A Century of Jerky: 5 Questions With Oberto’s Stephen O’Hare


Meat snacks, the onomatopoeia of product categories. With US sales alone approaching $3 billion and compound growth over the last four years at 7%, it’s also a booming category. One brand that’s a ninja at slicing and dicing the meat snack market: Oberto Beef Jerky, which turns 100 next year and just celebrated America’s National Jerky Dayon June 12th.

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Starbucks and Lady Gaga collaborate on colorful Cups of Kindness


From Tuesday (June 13) to Monday (June 19), Starbucks will donate 25 cents from each of the Cups of Kindness beverages sold at participating stores in the US and Canada. The Starbucks Cups of Kindness collection features “four vivid iced beverages hand-picked by Lady Gaga”, including Matcha Lemonade, Violet Drink, Pink Drink and Ombré Pink Drink.

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2 (out of 22) Creative Directors Who Are Completely Reimagining What’s Possible in Advertising


David co-conspirators Juan Peña and Ricardo Casal brought the Heinz ads from Mad Men into the real world, and hacked Google Home for the Whopper.

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Danone milks the plant-based trend with So Delicious Dairy Free campaign


Fifteen-second videos for the Salted Caramel Cluster Cashew Milk frozen dessert variety (“Mouthful”) and the Cookie Dough Coconut Milk variety (below) use extreme close-ups to tempt viewers. Those ads began running this week on Facebook and in pre-roll and native video on June 5 and will continue to run through the rest of summer ice cream season.

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Smirnoff Pours Some A+ Snark on Trump With Ad About Its ‘Ties to Russia’


“Made in America,” boasts the ad. “But we’d be happy to talk about our ties to Russia under oath.”

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